skills & abilities
Social Strategy
Built, implemented, and managed the social strategy for a rapidly growing startup increasing their Instagram following by 112% and their TikTok following from 106 followers to 56.4k followers.
Photography
Four years of photography education and nine years of real-world experience including UGC, campaign images, and portraits.
Copywriting & Editing
Skilled copywriter with experience writing in a strong brand voice and tone for social media, email, and SMS marketing.
Content Creation
Experienced content creator for Instagram, TikTok, and email using platforms like InDesign, Illustrator, Figman, Canva, Klaviyo, and Attentive.
Email & SMS
Built and managed the campaign email and SMS strategy for a growing brand. Designed emails in Figma, wrote copy, and executed audience and sending strategies through Klaviyo and Attentive. Additionally, managed relationship with retention marketing agency to improve lifecyle flows.