Restart™ Morning-after Pill Launch
The project I’m most proud of is the launch of our morning-after pill, Restart™. Around the fall of Roe v. Wade, we were able to launch a more accessible emergency contraceptive and create a donation bank to provide the pill for free, to anyone who needs it. For this campaign, I helped conceptualize visuals and write copy for billboards, wild-posters, social assets, and the landing page. I also autonomously lead a successful Instagram campaign to disseminate the news about Restart™ and the donation bank. This campaign raised a half million dollars towards donating the morning-after pill to those who needed it.
